Marketing Daily Tips

If you pick up a copy of the November 2003 issue of Entrepreneur magazine, you’ll see my Web site listed on page 10, along with a good amount of promotional copy.

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Two years ago, when I first started selling online, I focused on doing what I did best: generating useful content that people would want to pay for. But I quickly learned that selling a product online required me to have to learn about …

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There are many Web sites I visit every day and will probably never return to again. It’s not that I didn’t like the site, or that I wasn’t interested in the topic, services, or products offered. It’s just that I wasn’t ready to take action right now. So I clicked away and will probably forget about them.

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The Web is intended to help people find information quickly and easily. So why do so many sites make it difficult for users to get what they need? While neat design can add impact to your message, make sure the message itself doesn’t get lost in the mix.

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We all DO judge a book by its cover, and the same saying goes for Web sites. I’ve seen many entrepreneurs offer great information on their Web pages, but compromise their image dramatically with a few amateur mistakes that can be VERY unforgiving.

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The Web is intended to help people find information quickly and easily. So why do so many sites make it difficult for users to get what they need? While neat design can add impact to your message, make sure the message itself doesn’t get lost in the mix.

(more…)

We all DO judge a book by its cover, and the same saying goes for Web sites. I’ve seen many entrepreneurs offer great information on their Web pages, but compromise their image dramatically with a few amateur mistakes that can be VERY unforgiving.

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You may be in business for yourself or as a small company, but no matter what, especially if you just started this business, you need publicity! It’s great that your spouse or best friend believes in you. You may even have total strangers tell you what a great idea you have. Some may tell you they wish they had thought of it themselves or had the guts to try it. You know you can do your job well, you know you could make money at this. But as hard as you work, you have little income to show for it. So how do you get the word out? And at what price?

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We wait with baited breath for the anticipated launch of Google’s Gmail - a fre*e email account, capable of storing 50,000 short, text only messages. That was not a misprint. Your inbox would be a full gigabyte (1000mb’s) of emails.

Hot on the heels are Google’s rivals: Yahoo www.yahoo.com and Hotmail www.hotmail.com

Yahoo has increased the size of its fre*e email support to 100mb’s. Or, for $19.99 a year, your inbox can be 2 GB’s, twice the size of Gmail.

Hotmail has increased its fre*e email to 250mb’s. And you’ll soon be able to have 2 GB’s from them for $19.95 a year.

Now, on the one hand that’s great news for web-email users. Loads of space for cramming trillions of little emails or a good number of emails with massive attachments. Also, web-email users won’t have to check their inboxes every five minutes, and it will reduce the bounces, too.

Right, that’s good news then! But on the other hand, and this is merely my opinion of course; if most of the other web-mail suppliers follow suit, to capture or hold onto their corner of the market, there will be a gazillion more megabytes of inbox space for the spa*mm*ers. There will be thousands of emails waiting to be read, with filters filtering the filtered.

Mixed-in with all those emails consisting of: private, friendly and spa*mm*ers, will be the genuine marketer, entrepreneur, small and large businesses, all vying for attention.

With all those emails waiting to be read, the likely outcome is… they won’t be. Our emails will be deleted along with the rest. That will of course do wonders for our business.

One question that needs to be answered is: how are service suppliers, ISP’s etc, going to increase the anticipated bandwidth that this upgrade will create. Especially when they already claim their wires are bulging to the limits, now?

My crystal ball tells me; increase the cost of bandwidth, charge legitimate businesses to send emails. Result - demand will drop and everyone’s a winner. Uh! That is, except you and me.

Twelve months ago somebody told me it wouldn’t be long in his opinion before email marketers were a dying breed, unless radical new technology was introduced. I laughed - I’m not laughing now!

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