Marketing Daily TipsOn a copywriting board I frequent, someone expressed
bafflement that several respected marketers criticized the
tone of a sales page he wrote. “Why did they apologize to
their subscribers while linking to my pitch? This approach
sells,” he said.
What is enthusiasm?
You’ve heard variations of that saying your entire life.
Are you struggling to find a new twist for old advertising or marketing campaigns?
Same old same old just doesn’t sell anymore. To make your marketing stand out, you need to get creative. Below are five tips designed to get your creative juices flowing. Some are brainteasers or are what Michael Michalko in “Thinkertoys” calls Linear Thinkertoys. Others fall under intuition or Intuitive Thinkertoys.
Yesterday I received a phone call from an acquaintance that I’ve met once or twice but haven’t seen in over a year. She wanted to let me know that she was referring me to a client of hers who needed help with his Web site copy. Although I hadn’t thought about her in months, she mentioned that she’d received a postcard from me for the past two quarters - and that’s why she instantly thought of my services when her client voiced his need. Although it wasn’t really magic, it sure felt like it. That’s the magic of keep-in-touch marketing - people remember you and feel like they know you, and eventually, they often give you business or refer others to you.
So you have a Web site. And so does most every business these days. But what you really need is a way to set your business apart from the competition, an online presence that will keep clients and prospects coming back again and again.
If you’re reading this article, chances are that you, like most professionals these days, understand the value of the Internet. It may be where you go to buy movie or concert tickets, browse restaurant menus, or plan your vacations. Most likely, you also turn to the Web to research business strategies, vendors and other companies.
One secret to a site that sells: Look at your site from your customer’s perspective. Another secret: Watch out for these common web copy pitfalls.