Marketing Daily Tips

If you pick up a copy of the November 2003 issue of Entrepreneur magazine, you’ll see my Web site listed on page 10, along with a good amount of promotional copy.

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Two years ago, when I first started selling online, I focused on doing what I did best: generating useful content that people would want to pay for. But I quickly learned that selling a product online required me to have to learn about …

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There are many Web sites I visit every day and will probably never return to again. It’s not that I didn’t like the site, or that I wasn’t interested in the topic, services, or products offered. It’s just that I wasn’t ready to take action right now. So I clicked away and will probably forget about them.

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The Web is intended to help people find information quickly and easily. So why do so many sites make it difficult for users to get what they need? While neat design can add impact to your message, make sure the message itself doesn’t get lost in the mix.

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We all DO judge a book by its cover, and the same saying goes for Web sites. I’ve seen many entrepreneurs offer great information on their Web pages, but compromise their image dramatically with a few amateur mistakes that can be VERY unforgiving.

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The Web is intended to help people find information quickly and easily. So why do so many sites make it difficult for users to get what they need? While neat design can add impact to your message, make sure the message itself doesn’t get lost in the mix.

(more…)

We all DO judge a book by its cover, and the same saying goes for Web sites. I’ve seen many entrepreneurs offer great information on their Web pages, but compromise their image dramatically with a few amateur mistakes that can be VERY unforgiving.

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You may be in business for yourself or as a small company, but no matter what, especially if you just started this business, you need publicity! It’s great that your spouse or best friend believes in you. You may even have total strangers tell you what a great idea you have. Some may tell you they wish they had thought of it themselves or had the guts to try it. You know you can do your job well, you know you could make money at this. But as hard as you work, you have little income to show for it. So how do you get the word out? And at what price?

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