Marketing Daily TipsOver the past 30 years, I’ve read so much on how to make money that I know I can write a series of books on the topic, books that would cut through the junk and you don’t have to buy 101 things for each area.
Face it, writing any article can be a tedious and time
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Whatever business you are in, either online or offline,
you’ve got to constantly generate business/product ideas.
People do business with people they know and like!
If you’re going to do postcard marketing on an ongoing basis, it’s a good idea to have a collection of cards to inspire you. In advertising and marketing circles, this is called a “swipe file.”
Before you create your postcard, do a little planning. Ask yourself:1. Why are you doing this card mailing? Do you want to get new clients? Or do you want to stay in touch with existing clients?2. To whom are you going to be mailing these cards? Which begs another question: who’s on your mailing list? Now, you may be saying, “Martha, how can you ask such a thing? I don’t even have a mailing list!”Okay, you don’t have a proper list quite yet, but do you know anyone? I mean, do you have any friends, family, colleagues, former classmates, former coworkers, military buddies, or neighbors? I’ll bet you do.Now, all you need to do is get their names, addresses and other pertinent info into a database program like Act!, Capstralia Contact Expert, Microsoft Excel, Goldmine or Microsoft Outlook. There. Now you have yourself a mailing list.And, furthermore, you have the best kind of mailing list there is, because it’s made up of people you know. They’re going to be much more interested in what you have to offer than a list that’s made up of a bunch of strangers.Your list of people who know you may well do a lot of business with you. Or your list folks may send you business. Mine sure do!
“But this won’t work” said Steve. “I’ve tried it in the past and had no response.” Does this sound familiar? My newer clients often resist implementing certain strategies based on past experiences. However, I usually find out that it wasn’t the strategy itself - but how it was implemented that caused the dismal results.
Building a coaching or consulting practice can be rewarding and lucrative. Sadly, many who get started on this path simply can’t make it. Almost daily I talk to people who give up on their dream of “solopreneurship” and, resentfully, join the ranks of job seekers.