Marketing Daily Tips

Here’s a great tip that applies to every online business.

Credibility. It can be the single biggest factor in determining the long term success of your online business yet so few people are able to establish credibility with their business. It’s very simple to do. Simply place a bio of yourself or your company on the main page of your website. You don’t have to give out too much personal information..but just enough to make the customer feel comfortable purchasing from you. Often placing a picture of yourself on the page also can work wonders.

Here is a real world example of how credibility can drive massive amounts of traffic to your web site. I sell a certain software product online that is fairly competitive. There are a lot of sites that sell this product. One day I noticed I was receiving about 450 hits per hour to the site. I checked my logs and saw that all the traffic was coming from one mainstream media site. It seems this site had reviewed the software I was selling and used my site out of the thousands available as a reference for the product. I emailed the author of the article and asked her why she chose my site and she said it was easy. I was the ONLY site selling this product who provided full contact information and a bio. They could reach me by phone, email, regular mail. It created credibility. All the other sites provided nothing more than an email address and in some cases not even that.. The end result. I ended up getting over 20,000 hits in one week, about 10,000 the second week, and about 5000 the third week, and this was not counting the regular traffic. This resulted in a LOT of sales. Credibility can be so powerful that I can’t understand why more people don’t give their business the same chance.. My cost: ZERO

Here’s another great tip you can use to improve your search engine rankings. This is an extension of previous tip.

Invisible pixels: Very few people realize how images are treated by the major search engines. Very few people make use of this technique. The first thing you need to do is create an image so small that it is unable to be seen by anyone. I’m talking about 1 pixel by 1 pixel. Make this single pixel image white or whatever the background color of your page.

Now, remember, the search engines don’t see images, but they do see the ‘alt’ tags in the images. This is a chance to get a lot of your important keyword info into the page through the ‘alt’ tags. The benefit is that no one will see the images, and the only thing the search engines will see is the text in your ‘alt’ tags. I wouldn’t recommending using too many of these 1 pixel images but placing a few on your page is a perfectly acceptable way to get more keywords onto your page…

Everyone is trying to get higher rankings in the search engines. Here’s a way you can easily increase your keyword density. It is a tactic often overlooked by many.
Turn your images into keywords: The search engines do not index images. They are useless in helping you get a higher ranking. But there is a way to make them work for you and actually turn them into keywords. You can do this by use of the ‘alt’ tag. every image on your page should have an ‘alt’ tag. You have probably seen the results of alt tags on many websites when you move your mouse over an image and you see some text pop
up describing the image, it may just be the name of the image. Using your keywords in the ‘alt’ tag is another accepted way to get your keywords into the body of the page. At the time of this writing only Altavista and Lycos index every word on your page including the ‘alt’ tags. The others simply ignore the tag.

Here is how an alt tag should look:

<IMG SRC="my image.gif" Alt="make money, business opportunity, cashflow, online marketing, make more money" height=100 width=500>

In many cases this can help improve your search engine ranking, so by all means, take advantage of this technique.

Here is a tip that can greatly increase your e-zine subscriber base. When you create your subscription form, just add this code into your document. Make certain you name the form ‘mailer’ without the quotes. Also make certain the forms edit field that the visitor types their email address into is named ‘email’ without the quotes. Now whenever the page loads, the cursor will be in the box asking for the visitors email address.

HERE IS THE CODE:

ONLOAD="document.mailer.email.focus();

Add this code to your BODY tag.

Hi!

Some of people steal your content? You are really angry? You should use this script to block 2nd button and stop stealing. You need just put this script to your site

<script language="JavaScript">

function click() {if (event.button==2) {alert('PLACE YOUR TEXT HERE.')}}

document.onmousedown=click</script>

And that’s all. 2nd button will be blocked for customers. Your source will be harder to copy.