Two kinds of Advertising for a Marketing Strategy


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Advertising is the lifeblood of any business. If you do not
learn how to advertise your products and services both
efficiently and effectively, you won’t be in business long.
While the Internet has lessened or eliminated many of the
costs normally associated with starting and running a small
business, and it’s now easier than ever, you’ll never
realize significant profits if you don’t grow your business
through effective marketing.

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Identifying, Creating and Using Your USP?


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What’s your USP? Don’t know, or worse still, you’ve
never heard of it.

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10 Tips to Grow Your Business Plain & Simple


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“Try not to become a man of success but rather to become a man of value.” Albert Einstein

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Creating a Marketing Plan for Your Website


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Have you created a marketing plan for your Website? If not, it is time to think about developing one. An Internet marketing plan helps you make the right day-to-day and long term decisions. Without a marketing plan it is more likely your Website will be a drain on finances rather than a business builder.

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Marketing to Success on a ZERO Budget


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TOP 10 TIPS TO GET YOU MARKETING TO SUCCESS ON ZERO DOLLARS!

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Four Keys For Successful Foundation and Corporate Fundraising


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Earlier in my career, I worked for a training and technical assistance service provider with significant revenue from foundations and corporations. What was the key to success? It was targeted fundraising based on the needs of the donors.

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Getting Into Marketing Momentum … The Accelerated Way


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Do you know the #1 reason why most businesses fail and why you could become a fatal statistic as well?

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Networking Events - Lose the Fear and Gain the Benefits


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“Kevin, are you saying I need to go to Networking events? I hope not because I hate them.”

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Networking the Media


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The media is a business’s absolute best friend. It is THE
source of information distribution to the masses. Even “bad”
press has been known to stimulate business.

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So What Do You Do?


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Once you have the attention of a business prospect, at some point in the conversation, the prospect will ask you, “So what do you do?”. In most cases, you will only have 60 seconds, to catch the interest of the prospect. Therefore, your response to this questions needs to be specific enough to tell what you do, but interesting enough for the prospect to ask for more information.

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